What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search results.

Confused?

We don’t blame you. SEO is actually the combination of many things.

Let’s say you have a website selling cake decorating tools. How do people wanting to buy cake decorating tools know to buy from you?

  • They might have bought from you before.
  • They might have heard about you from their friends.
  • They might see an ad for your site.

But they probably won’t have heard of you. That’s ok. There are over 1 billion websites and Shopify (an eCommerce platform) has over 1 million stores. It’s hard to compete against that!

But what if your website was to attract the right visitor?

Highly Digital can improve your search ranking position.

Our SEO process

SEO Services

Technical SEO

Technical SEO is the process of ensuring your website meets the technical requirements of search engines. The goal is always to improve your organic rankings. This is where we’d start…

Site Structure and Navigation

A strong structure makes your website better. It's not just good for search engines, it's good for people i.e. your customers.

Crawling, Rendering and Indexing

I want to make sure search engines can find and index your entire site. If they can't crawl your content, how will your customers find it?

PageSpeed

This is the time it takes your webpage to load on someone's screen. It's really important to make your site load as fast as possible.

Thin and Duplicate Content

This could impact where your site appears in search rankings. If it affects you, I'll find it and fix it.

SEO Services

On-Page SEO

This refers to the practice of optimising your web pages to improve your site’s search engine rankings. The goal here is to encourage people to click on your links in the search results page.

Keyword Research

Gain an understanding of user intent and user behaviour with keyword research. This is how you create high quality, valuable content.

Title Tags

Your page titles should be easy to read and contain your keyword(s) at the start. We'll make sure your titles are properly optimised.

Meta Description

These aren't a ranking indicator. However, writing persuasive copy for your meta descriptions and meta tags will improve the likelihood of someone clicking on your link on the search results page.

Copywriting

You must produce high quality content that is valuable to your audience. We can check your content and ensure it include actions (CTAs).

SEO Services

Local SEO

This refers to the practice of optimising your website for local searches. Are you a business serving customers in your local area? According to Google, 56% of businesses haven’t claimed their Google My Business listing. Are you missing out on a lucrative position on Google?

Google My Business

We'll make sure your listing is fully optimised.

Reviews

Are your customers reviewing your business? We'll show you how to get honest feedback from your customers.

Content

Is your content optimised for local searches? Our copywriting specialists create content for local audiences.

Highly Digital can improve your search ranking position.

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