A digital marketing strategy states the series of actions you take to achieve your digital marketing goals.

Your digital marketing campaigns are the actions within your strategy that help you meet those goals.

Put the social into your social media

Why do you need a digital marketing strategy?

Avoid chaos with a digital marketing strategy that brings all your marketing channels together.

What does a digital marketing strategy do?

Identifies your audience

This is possibly the most important phrase in marketing. If you can’t identify your audience (or customers), how can you market to them? A digital marketing strategy will help you develop an idea of who your ideal customers are.

Tells you where you are now

What are you existing channels and assets?
Remember: you are taking a strategic approach to your digital marketing. Identifying your existing content and channels enables you to prepare a joined up approach.
This exercise generally falls into the following categories:

  • Owned Media: This is your content. Your website; your social media profiles; your videos; and your images etc.
  • Earned Media: content about your business that you haven’t had direct involvement in. In other words, you didn’t create it (for them to share) and you didn’t pay them to publish it.
  • Paid Media: Digital advertising e.g. Google AdWords, paid social ads, native advertising.

States where you’d like to be

Identify your goals. Your digital marketing goals must be linked to your business objectives. Once you have goals, how are you going to measure and evaluate them?

What will a digital marketing strategy do for your business?

  • It’ll create that strategic link to your other business strategies/goals.
  • It’ll develop your value proposition.
  • It will provide long term focus i.e. at least 12 months.
  • It’s going to keep you competitive by promoting your brand.
  • It’s going to provide the actions you are going to take to meet your goals.
  • It’s going to set the criteria for measuring and evaluating your success.
  • It’s going to identify who your audience/customers are; where they are; and what they want.
  • It’s going to make sure you invest your time and money wisely.
  • It will force you to think and act in an agile manner so you can continuously improve your digital marketing activities.

Highly Digital can create your digital marketing strategy today.

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