Do you want to spend money or
do you want to invest your money?

Digital advertising is the blanket term for all online advertising.

It’s also very easy to do.
Badly.

So, do you want to spend money or are you going to invest in your company’s future?

A word of caution

You can pay for ads on:

  • Social Media platforms such as
    • Facebook
    • Instagram
    • Twitter
  • Websites using Google Display Network
  • Search results pages
  • YouTube

These are the most popular digital advertising platforms.

Which one is right for your business?

Before you start advertising you need to answer two basic questions.

  1. What do you want to get out of it?
    You need to set an objective.
  2. Who is your ideal customer?
    You need to define your audience.

If you don’t answer those two questions, you are spending money.

We can maximise your digital advertisting spend.

Monitoring digital advertising spend

This is what we can do for you.

Create a Campaign Brief

The better the campaign brief, the better the results. 

We’ll use the brief for inspiration – we’ll learn from your insights, knowledge and ideas so we can create the best content for your campaign. 

You’ll use the brief to make sure we are delivering what you expect from us.

Define realistic goals and objectives.

Where are you now? What’s the business problem you need solved?

Where do you want to be? What’s the opportunity?

The strength of digital advertising is in the data. Understanding and interpreting that data isn’t so easy. This is why you really need to be as precise as you can with your objectives.

This will make the evaluation process so much easier.

Identify your audience.
What do you already know? Who are they really? You need to understand what content they like. 

Who do you need to influence?

If previous campaigns worked well, what can you learn from that? If previous campaigns didn’t work so well, what can you learn?

What problems might your customers have?
Show them how your product can solve that problem. 

Find out which platforms they are using. Go to where your customers (and potential customers) are, not where you want to advertise.

What’s the message?

What’s the key message? The overarching message you wish to convey? While the goal at each stage of the customer value journey will be different, we want to make sure there is consistency in the message. Define your call to action.

How long will the campaign run?

1 week, 1 month, 1 quarter etc

Budget

How much do you need to meet your goals?

Where is the money going to be spent? Remember: you want to invest rather than spend.

What organic content needs to be put in place to support the paid content?

How do you know if the campaign worked? 

We will measure against the objectives. How are we going to evaluate success?  

Find out how our digital advertising service can help your business grow.

A mana and a woman evaluating marketing data.

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Accelerate Project Management Limited, trading as Highly.Digital
Company number NI611571 | VAT number GB135183328

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