Content Design - Northern Ireland
Content Is Not Just Words
Content Design
Content should meet a user need.
You should create content that meets a user need. Not a user want. Sometimes users don’t know what they want.
"Good content design allows people to do, or find out what they need, simply and quickly, using the most appropriate content format available."
Do you think you know your customer?
Put yourself in their position.
Start thinking like them.
Their frustrations are different to what you think.
Ask youself:
Why would a user want to visit my website?
How will a user find my website?
Is my content valuable for them?
What might their user journey look like?
What is the Content Design process?
- Define a user need
- Decide what format the content will take – e.g. video, tool, calculator etc
- Work with a designer, developer, expert to get the best solution
- Design the content
- Test it
- Iterate
- Publish
- Track and make sure it’s still fulfilling the original user need
- Improve it whenever you can
