Digital Marketing Agency Armagh

If you're wondering what a digital marketing agency does and how it can help your business, you are not alone. Many business owners in Armagh are not familiar with the services that these agencies offer.

Highly.Digital can help your business in many ways, including increasing your online visibility, improving your website traffic, and generating leads.

Digital Marketing Agency Armagh

What Is a Digital Marketing Agency?

A digital marketing agency is a company that provides marketing services to businesses in the digital world. They can help your business in a number of ways:

  • develop and manage your social media presence;
  • create and run targeted online advertising campaigns;
  • optimise your website for search engine ranking, and more.

In other words, a digital marketing agency can help you reach your target audience online, and generate leads and sales for your business.

What does a Digital Marketing Agency do?

Digital marketing is a broad term that covers a lot of different marketing activities. Here are some common types of digital marketing:

Digital Marketing Strategy

A digital marketing strategy is a plan of action that businesses use to market their products or services online. This can include anything from creating a website to using social media to running ads.

The goal of a digital marketing strategy is to reach more people and convert them into customers or clients.

The goals and objectives of the business will determine which digital marketing tools and tactics are used, and how they are used.

A well-executed digital marketing strategy can help businesses reach a larger audience, build brand awareness, and generate more sales.

Digital Marketing Campaigns

Running digital marketing campaigns usually involves paid advertising. Also known as pay-per-click or 'PPC' for short. These ads can be displayed on search engines, partner websites and social media. Depeneding on the objective, these can be an effective way to get more traffic to your website and generate leads. Digital ads are a great way to manage your budget and can scale with your needs.

Content Strategy

Content strategy can help you plan, develop, and manage your content so it's more effective. We can develop a content strategy for you that will transform your brand and deliver better results.

SEO strategies

Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in a search engine’s unpaid results—often referred to as “organic” results.

There are a number of factors that go into SEO, from the words on your website to the way other sites link to you on the web. We can help you figure out what steps you need to take to improve your ranking on search engines like Google and Bing.

Web Design and Website Maintenance

Even if you have an exisitng website or have never had a website, a digital marketing agency should be able to help develop your site. Perhaps you want to redesign your site or you need help with your SEO, having a professional on board can really improve the customer experience. From managing technical support to improving the content, an agency will really add value.

Copywriting

Copywriting is a form of marketing that helps businesses promote and sell their products or services. By crafting compelling and persuasive copy, businesses can encourage their target audience to take action, whether that is to make a purchase, sign up for a newsletter, or learn more about a product or service. In today's competitive marketplace, copywriting is an essential tool for businesses to use in order to stand out from the crowd and achieve their desired results.

Content Audits

A content audit is a comprehensive review of the content on a website. It is used to assess the effectiveness of the content in achieving the goals of the website, and to identify areas where the content can be improved. A content audit can be an invaluable tool for improving the overall quality of a website.

By identifying areas where the content is not meeting the needs of the website's users, a content audit can help website owners and content creators to improve the content and make it more effective. In addition to improving the quality of the content, a content audit can also help to improve the website's search engine optimisation (SEO).

But most importantly, a content audit can help to improve the overall user experience by making it easier to navigate and find information on the site.

Content Creation

There are a variety of content creation techniques that marketers use to engage and connect with their audience.

Some of the most common forms of content include:

Each form of content has its own unique benefits that can help marketers achieve their goals. The key is to select the right form of content for the specific goal or objectives that you are trying to achieve. We'd recommend using a content calendar to plan your content.

Data-Driven Marketing

Data-driven marketing is a marketing approach that relies on data analysis to make decisions about how to allocate resources and target communications.

The goal of data-driven marketing is to improve marketing effectiveness by making decisions that are based on data rather than intuition or guesswork. Data-driven marketing relies on data from a variety of sources, including market research, customer surveys, website analytics, and sales data.

One of the benefits of data-driven marketing is that it can help marketers to be more efficient with their time and resources. By making decisions based on data, marketers can avoid wasting time and money on activities that are not effective.

Can we improve your digital marketing?

How can we help?

Digital marketing is an important skill for any business looking to promote itself online. Highly.Digital have a wide range of skills and experience in all aspects of online marketing, from SEO to social media to email marketing. We will be able to help you plan and execute a successful online marketing campaign that fits your business goals. Schedule a meeting to find out how we can help your business today.