Highly.Digital is a Digital Marketing Agency

Highly.Digital is a Digital Marketing Agency

Reach more customers and grow your business with our digital marketing services.

Highly.Digital specialises in creating digital marketing strategies that drive results.


We offer a blend of digital marketing services to help your business grow.


Our digital marketing experts promise to increase your brand awareness and generate better engagement.


Get in touch today to learn how we can help grow your business!


What does a digital marketing agency do?

A digital marketing agency is a company that provides "online marketing" services to businesses. These services can include things like digital advertising, content marketing, search engine optimisation (SEO), social media marketing, and email marketing.


They usually have a team of experts who are well-versed in a variety of digital marketing tactics. This allows them to create a comprehensive digital marketing strategy that can be tailored to their client’s specific needs.


If you’re looking for help with your digital marketing, then working with a digital marketing agency is a great option. They can help you reach your target audience and achieve your marketing goals.

What is digital marketing?

Digital marketing can refer to online advertising, website development, social media, email marketing, content creation, growth hacking, and more. Digital marketing is a great way to reach a large audience and achieve your marketing goals.


Because digital marketing encompasses such a wide array of skills and services, a professional digital marketing agency can help you put all the pieces together. A digital marketing agency can optimise your content, design compelling landing pages, and manage your paid advertising campaigns. Such an agency will have the tools and expertise to help businesses reach their target audiences through digital platforms and drive results.

Highly.Digital is a Digital Marketing Agency based in Northern Ireland.

How can a digital marketing agency help your business?

The challenges in creating a truly great digital presence today are massive. There is an overwhelming volume and variety of websites, social media channels, and apps from which to choose.


If you’re a business owner looking to grow your brand, partnering with a digital marketing agency can lead to success. A digital marketing agency can help you stand out from the crowd, reach new audiences while enhancing the experience of your current followers.


At Highly.Digital, we are experts in a range of disciplines related to digital marketing, such as content creation, digital advertising and social media management. However, it always starts with a content strategy. If you need help figuring out your digital marketing approach, contact us today for a free consultation.

What digital marketing channels should your business use?

Are you confused over your TikToks and Tweets? Maybe you think Google is finished.

We're here to help refine your digital strategy. We’ll ask you questions like:

  • Where are your customers?
  • Who are your customers?
  • Who is your target audience?

Once we answer those questions we can decide the appropriate channels for your business.

Why hire a digital marketing agency?

The quick and easy answer is value for money. If you don't have qualified staff or you don't have the time, an agency will guarantee you a better return on your investment.

If you're already doing some digital marketing by yourself, an agency can help accelerate your growth.

What about your budget?

Even if you don't have a large budget, it's worth starting a conversation. At Highly.Digital we can deliver marketing services to suit budgets of all sizes. In some respects, this is where an agency can really add value. An agency can pass on economies of scale and deliver marketing services more efficiently.

What services do Highly.Digital provide?

We’re specialist content creators. But what does that mean for you?

Our process goes something like this:

  1. What does your business do?
  2. Who is your ideal customer?
  3. What do you want them to do?
  4. How can we help?

We focus on your business goals and objectives and then create content that meets a user need. Once we have a bunch of content, we then work on distribution. This will raise brand awareness, drive engagement and ultimately help you meet your business goals and objectives.

Digital Marketing Strategy: planning for success

A digital marketing strategy is the series of actions you take to help achieve your overarching digital marketing goals. Your digital marketing campaigns are the building blocks or actions within your strategy that move you towards meeting those goals.

Goals and Objectives

Your marketing goals should always be linked to the fundamental goals of your business.

Audience Research

This is possibly the most important phrase in marketing. If you can’t identify your audience (or customers), how can you market to them?

Content Audit

Before starting a new campaign, we need to understand how your current channels and content is performing. This helps to inform your content strategy.

Content Strategy

Before starting a new campaign, we need to understand how your current channels and content is performing. This helps to inform your content strategy.

Delivery

We determine which channels will give you the greatest reach and also the most ROI.

Track Your Results

Measuring; Evaluating; Analysing; and Reporting. This process is essential for ensuring that your digital marketing is effective.

We manage digital marketing campaigns

Do you want to spend money or do you want to invest your money?

Digital advertising is the blanket term for all online advertising.

It’s also very easy to do. Badly.


So, do you want to spend money or are you going to invest in your company's future?

You can pay for ads on:

  • Social Media platforms such as Facebook; Instagram; &Twitter
  • Websites using Google Display Network
  • Search results pages
  • YouTube

These are the most popular digital advertising platforms.

Which one is right for your business?

Before you start advertising you need to answer two basic questions.

  1. What do you want to get out of it? You need to set an objective.
  2. Who is your ideal customer? You need to define your audience.

If you don’t answer those two questions, you are spending money.

We’re here to help you get the most from your advertising campaigns.

This is what we can do for you.

Create a Campaign Brief

The better the campaign brief, the better the results.

We’ll use the brief for inspiration - we’ll learn from your insights, knowledge and ideas so we can create the best content for your campaign.

You’ll use the brief to make sure we are delivering what you expect from us.

Define realistic goals and objectives

Where are we now? What’s the business problem you need solved?

Where do we want to be? What’s the opportunity?

The strength of digital advertising is in the data. Understanding and interpreting that data isn’t so easy. This is why you really need to be as precise as you can with your objectives.

This will make the evaluation process so much easier.

Identify your audience

  • What do we already know?
  • Who are they really?
  • We want to understand what content they like.
  • Who do we need to influence?
  • If previous campaigns worked well, what can we learn from that?
  • If previous campaigns didn’t work so well, what can we learn?
  • What problems they might have. Show them how your product can solve that problem.
  • Find out which platforms they are using. Go to where your customers (and potential customers) are, not where you want to advertise.

What’s the message?

What’s the key message? The overarching message you wish to convey? While the goal at each stage of the customer value journey will be different, we want to make sure there is consistency in the message. Define your call to action.

How long will the campaign run?

1 week, 1 month, 1 quarter etc

Budget

How much do you need to invest to meet your goals?

Where is the money going to be spent?

Remember: we want to invest rather than spend.

What organic content needs to be put in place to support the paid content?

How do we know if the campaign worked?

How are we going to evaluate success?

We'll measure against the campaign objectives and provide you with regular updates and insights.

Boost your business with our blend of digital marketing services.

Arrange a free digital marketing consultation with one of our digital marketing experts today.