Copywriting

Words That Drive Action

8 out of 10 people won’t scroll down this page.

Or any page on the internet. Yours included.

Copywriting Service Belfast

A professional copywriter will:

Motivate Your Readers To Take Action.

The job of the copywriter is not to write words.

A copywriter should motivate people to take action.

They do this by getting to know their audience. A copywriter needs to know who they are writing for and why they are writing for them. They learn what problems your customers have or what they want to achieve. Once they understand this, a good copywriter will provide your customer with valuable content and a compelling reason for them to take action.

A Copywriter Understands The Customer Value Journey

Your readers and your customers are not the same audience.

Depending on your business you could have many different audiences. It’s also likely that your readers are at different stages on the path to purchase.

I recommend that you use the customer value journey to create content that is appropriate for each stage. 

The Customer Value Journey

A copywriter will create relevant and valuable content at each stage of the journey.

  • Awareness
  • engagement
  • subscribe
  • convert
  • excite
  • ascend
  • advocate
  • promote

A copywriter will optimise your content to make that connection and develop a lasting relationship.

Hire a professional copywriter to create the impact you need for your website.

Hire Chris Taylor, a professional copywriter

The value of copywriting: how to get the most out of your content

Copywriting is a skill that can be used to improve the quality of your content and make it more engaging for your readers. Here are a few tips on how to improve your copywriting skills and get the most out of your content.

1. Know your audience

Who are you writing for?

What do they want to know?

You must write for your audience and not yourself. When you know (and understand) who your target audience is, you will create content that appeals to them.

2. Keep it simple

Don't try to cram too much information into one article. Keep your copy concise and to the point.

2. Keep it simple

Don't try to cram too much information into one article. Keep your copy concise and to the point.

3. Make it visually appealing

Use headlines, subheadings, and bullet points to break up your text and make it easier to read. If you can scan down the page and get the gist, you are on the right path.

4. Use strong calls to action

Encourage your readers to take action after reading your article by using persuasive language. You can then measure and evaluate the effectiveness of your copy. You should be able to calcuate a return on investment.

5. Be clear and concise

Copywriting is not the time to be vague or flowery with your language. Be clear and to the point.

6. Use active voice

Active voice makes your writing sound more alive and engaging. Use it wherever possible.

7. Use powerful words

Choose your words carefully to pack a punch and leave a lasting impression.

8. Edit, edit, edit

Take the time to revise and edit your article before hitting publish. A well-edited article will be much more effective than one that is hastily put together. A good copywriter will also revisit and update their copy at a regular intervals.

Our Copywriting Services

Blog Posts

Are you struggling to build your blog audience? We will write engaging blog posts for your readers.

Website Copy

Take your website up a notch and turn your readers into loyal customers.

We also employ the latest SEO techniques for better search rankings.

Social Media

Your social media speaks for you. We'll make sure your social media posts create the impact you need.

Email

If your email newsletters aren't making an impact, then we can help. Grow your email list with us.

Content Strategy

A good copywriter will be able to contribute to your content strategy. Our user-led, content-driven approach ensures better and more meaningful content for your website.

Digital Advertising (PPC)

Apply copywriting to your digital advertising to maximise the impact of your ads.

Find out how our copywriting can help your business grow.

What Is Content Marketing?

If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing. Learn why you should be doing content marketing.

What does a content strategist do?

A content strategist is responsible for increasing measurable actions across your website and digital marketing channels.

Find out how they can help grow your brand.

What Is Content Design?

Content should meet a user need.

A content designer will create content from the perspective of the user.

Learn how the content design process can improve your website.