If you're like most business owners, you know that you need a content strategy, but you may not know where to start. A content strategy is important because it helps you to focus your content efforts and make the most of your time and resources. It also helps you to create content that is relevant to your customers and that it meets their needs.
Answer the following questions to find out if you need a content strategy.
What drives communications and marketing within your organisation?
Do you have any business plans or marketing strategies?
Maybe you already have a content strategy that is embedded within your company. Does it connect your business goals to the needs of your customers?
Do you create and design content with the needs of the user front and center?
Do you test your content and iterate based on results and feedback?
Can you identify your target audience?
Who are you trying to reach with your content?
Knowing your target audience will help you determine the best channels and tactics to use.
When you create content, do you have a distribution channel in mind?
If you write a promotional email, do you also create social media content at the same time?
How much effort do you spend creating content for multiple channels?
Is your content created for a single purpose or with distribution and syndication in mind?
Are you good at storytelling?
How good are you at grabbing people's attention?
What have you learned from your analytics?
Are you continuously improving the user experience?
Is your content available offline or downloadable?
Do you have an app?
Is there an agreed style guide in place?
Do you content creators follow the rules?
Is your content structured?
Does your website have a taxonomy?
Is there a defined information architecture?
Most importantly, can your users easily find what they are looking for?
Is the user experience excellent?
Do you value the need to resource your content production process?
Creating a content strategy for your business can seem daunting, but it's important to have a plan in place to ensure your content is effective and consistent. Contact us today and reserve your free, no obligation consultation with our resident content strategist.
A content strategy framework is a great way to help you develop a content strategy that works for your business. Here's everything you need to create your own content strategy framework.
Content should meet a user need.
A content designer will create content from the perspective of the user.
If your content isn't performing the way your business needs, you should consider repositioning your brand.