Marketing your company’s products or services is a full-time job. Keeping a marketing department operating at full capacity requires long hours and can be expensive.
Fortunately, there is another option: a content marketing agency.
A content marketing agency will help you create a strong brand, increase traffic to your website, develop and nurture customer relationships, and position you as a leader in your industry.
If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.
Content marketing is marketing based on the creation of digital content and its distribution to online audiences. It differs from traditional marketing in that it targets consumers’ needs, wants, and emotions, rather than facts and features regarding a product or service.
Content marketing may be as old as the Internet, but many companies have still not mastered the art. However, executed right this could become your most effective online marketing channel.
Content marketing uses content to attract, engage, and delight customers. It involves creating and distributing valuable, relevant, and consistent content to attract, acquire, and engage a clearly defined audience and, ultimately, to drive customer action.
All of the above may be referred to as 'Content Creation'.
A content marketing agency should be able to provide all of the above and more.
Creating a content marketing strategy for your business can seem daunting, but it doesn't have to be.
As long as you cover the basics you'll certainly give yourself a head start.
Your strategy should, at the very least, include:
And if you don't think you can go it alone, ask Highly.Digital for help. We can create and implement a content marketing strategy for your specific business.
A content marketing campaign is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive customer action.
Content marketing campaigns are designed to drive action by building an audience’s interest in and preference for a brand or product. The key to a successful content marketing campaign is developing a robust strategy that includes creating valuable, relevant, and consistent content that will appeal to your target audience. When executed correctly, content marketing campaigns can be highly effective in driving awareness, engagement, and conversions.
However, it is important to keep in mind that a content marketing campaign requires a significant investment of time and resources.
Many content marketing agencies will also provide content for social media or a fully managed social media management service. If you need help with your social media, find out how Highly.Digital can support your business.
While digital advertising is a specialism in itself, many agencies offer this service in addition to content creation. Digital advertising requires good and effective content to be created, so it makes sense to have a professional content marketing agency on board. If you need help with your pay-per-click (PPC) ads or targeting customers on social media, ask Highly.Digital for free advice on how to get started.
We'd always recommend clients undertake regular reviews of their website. These can take several forms, but generally include reviewing analytics and evaluating performance. It's always useful to make sure the content links back to your business goals. If you have new goals or objectives, you will need to update your content to reflect those.
A content audit could uncover SEO issues. This could include technical SEO issues such as broken links, duplicate meta descriptions or missing keyword opportunities.
A website audit is a recommended action in any content strategy and will help shape your content marketing plan.
Marketing Automation is the use of tools or software which can automate repetitive tasks leading to increased productivity and efficiency. Basic examples include bulk scheduling social media posts, automating 'monthly' analytics reports and sending follow up emails.
These tools are also useful for conducting consumer research (semantic analysis) and finding a competitive advantage.
A marketing channel is simply the platform or the medium used to communicate with your target audience. Examples include:
While it may seem counterintuitive for a digital agency, offline channels are still relevant for many businesses e.g.
Quite often, companies employ an omni-channel marketing approach. This simply means a business will promote its products or services across multiple platforms or 'channels'.
Every business has different needs and without consultation, it's impossible to determine what is right for you. However, if you start with a website and you write blogs or articles, you will have a really solid foundation for your content marketing needs. You can repackage this content into social media content. You can also use this content as the basis for any digital advertising.
Consistency. If you don't commit to creating and publishing content regularly, you will find it really difficult to sustain your marketing operations. That's why it pays to partner with a content marketing agency such as Highly.Digital.
Partnering with an agency can make a lot of sense. So what should you expect?
Content marketing is the art of communicating the right message to the right audience, in the right place, and at the right time. Do you need help or advice with your content marketing? Schedule a free consultation today.