What Is Content Marketing?

If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.

Why Content Marketing?

If I said to you, I can lower your cost of acquiring new customers.

And that I could persuade your customers to buy from you again.

What would you say?

I’m offering to increase your sales and it’s going to cost you less. 

That probably sounds amazing. Maybe unbelievable. But it’s true.

This is why I do content marketing. 

It is a proven marketing technique that increases awareness and engagement.

It will improve the quality of your leads and increase your conversions.

Best of all, it will reduce your cost of acquiring customers.

How does content marketing work?

Content Marketing =

High-Quality Content

That Your Audience Loves.

Each piece of content has to either solve a problem they care about or it has to entertain them. 

Content marketing is audience building

If you create good content, you’ll start to build an audience. When your social media followers see your posts, they interact with them. And you reward your audience with good content. It’s a cycle.

You want to create content that creates awareness and engagement

Customers don’t want a sales pitch.

What does your audience want?

Answer that question with high quality & valuable content. It could be a blog post. A video on facebook. Answering questions on twitter. No matter what the content type or format, remember to satisfy their wants. If you please your audience they will reward you.

Content marketing embraces every channel available to you.

Your content marketing strategy will drive your social media content. It will drive your blog. It will drive your newsletters.

Content marketing converts your audience into your community.

Wouldn’t it be great if your customers tell all their friends how good your business is? How awesome would it be if your customers start to offer advice and support to other potential customers? Convert your audience to a community and that’s exactly what will happen.

Content marketing will grow your business.

Do you find it hard to create engaging content for your business?

You’re not alone.

Content marketing for business is challenging.

How do you turn social media followers into paying customers or clients? How do you gain repeat custom?

Your content positions you as the authority. It places your brand ahead of others. It’s this value proposition that allows you to develop relationships with your audience. It is this relationship that converts your audience into customers.

Become an authority.

When someone reads your blog or follows you on social media, it gives you authority. By creating high quality content that is valuable to your audience, you are positioning yourself as an expert.You want your audience to know, like and trust you. This is important if you want to convert them into customers.

Not everyone can do content marketing.

It takes time to produce really good content. It takes time to research your audience. It’s actually hard work. And the rewards aren’t immediate.

Content marketing means creating and sharing valuable free content to attract and convert followers into customers, and customers into repeat buyers.

Let us show you how you can make a difference.

Your Content Marketing Strategy

I’ll show you how to develop your content strategy and position your company ahead of your competition.

I want you to build a sustainable long term approach to content marketing. I want to link your content to your KPIs. I want you to recognise the need for a holistic approach to your marketing. 

I can develop a content marketing strategy that:

  • Clearly states your mission; establishes goals; and sets KPIs.
  • Identifies your audience.
  • Audit your existing content. Establishes the content that your audience wants. Identify any gaps in your content.
  • Creates a content plan.
  • What’s your ideal user journey? Create that funnel.
  • Content Calendar - scheduling tools and content repository.

Are you ready to take your content marketing to the next level?

What Is Content Marketing?

A content strategist is responsible for increasing measurable actions across your website and digital marketing channels.

Find out how they can help grow your brand.

The Content Design Process

Content should meet a user need.

A content designer will create content from the perspective of the user. 

How To Turn Blog Posts Into High Converting Landing Pages

By approaching blog posts with a landing page mentality you will maximise their impact. This method will also work for standard content on business websites offering professional services.