What Is Content Design?
Content Is Not Just Words
"Good content design allows people to do, or find out what they need, simply and quickly, using the most appropriate content format available."
gov.uk
Content Design
Content should meet a user need.
You should create content that meets a user need. Not a user want. Sometimes users don't know what they want.
Do you think you know your customer?
Put yourself in their position.
Start thinking like them.
Their frustrations are different to what you think.
Ask youself:
The Content Design Process
Content Design Consultation
Find out how content design can provide a better experience for your customers.
A content strategist is responsible for increasing measurable actions across your website and digital marketing channels.
Find out how they can help grow your brand.
If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.
Is your content having the desired effect?
Find out how a copywriter can motivate your readers to take action.