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What Is Content Marketing?

A content strategist is responsible for increasing measurable actions across your website and digital marketing channels. They put in place a strategy that delivers engaging content that results in a positive outcome.

The Content Design Process

Content should meet a user need.

A content designer will create content from the perspective of the user. 

How to reposition your brand with a content strategy

If your content isn't performing the way your business needs, you should consider repositioning your brand.