The Highly.Digital Blog

What’s the Difference between a Content Strategy and a Content Marketing Strategy?

A Content Strategy is positioned above all of your other strategies. It’s more important than your brand strategy. It’s more important than your communications strategy and it’s more important than your content marketing strategy.

The Content Design Process

Many companies are struggling to align their content marketing to their brand. It’s easy to understand why: most companies don’t have a content strategy. Without strategic direction, their content will become messy and off-brand.

How to reposition your brand with a content strategy

If your content isn't performing the way your business needs, you should consider repositioning your brand. Learn how a content strategy can grow your brand.

What does a content strategist do?

With the focus of business related content transitioning to an audience first approach, there’s now a strong demand for content strategy. Find out why...

Pinterest for Business

With over 400 million monthly active users, Pinterest should be part of your content marketing plans. Often overlooked and misunderstood, Pinterest is a platform that can generate engagement, traffic and potentially leads long after you’ve posted your pins.

Is your content having the desired effect?

Find out how a copywriter can motivate your readers to take action.

Content should meet a user need. Content is not just words.

Is your content fit for purpose?

We create engaging social media content, so you don't have to. Find out how more about our social media management packages.

Highly Digital have been named as a supplier on Crown Commercial Service’s Digital Marketplace G-Cloud 12 framework.

This guide will show you how to build a hashtag strategy that will increase your reach, engagement and following on Instagram.

In this article, I’ll show you how I manage multiple social media profiles and accounts for clients.

With exhibitions now cancelled, B2B sales practices are moving online at an ever increasing rate. Learn how digital transformation is changing B2B sales forever.

Are you ready to start a podcast? In this article, you’ll learn what equipment you need, how to come up with a podcast format and how to promote your podcast.

The social web is going to continue to disrupt businesses as customers look for new ways to engage. In some respects, the social web is the new normal.

Broadly speaking, a social media manager is a content creator, a storyteller, an analyst and the person who looks after your brand’s social media profiles.

Many digital transformations end in failure. How can you ensure your digital transformation programme succeeds when so many fail?

These copywriting tips will teach you how to write more compelling content.

Digital marketers are used to working remotely and collaborating across teams. So what can digital marketing teach us about working remotely?

Stock images can make your content stand out, but can you really find good images for free?

These 13 SEO tactics will address all but the most serious SEO problems affecting your site. Learn how these quick fixes can improve your SEO today.

With exhibitions now cancelled, B2B sales practices are moving online at an ever increasing rate. Learn how digital transformation is changing B2B sales forever.

We think web design is more than a template. It’s not about code. Web design is creating a great user experience. For everyone.

If you think of marketing as persuading someone to take action, then every business can benefit from marketing.