The annotated journal

I publish on my own site first. Everywhere else is distribution.

I’m Chris — I write about content strategy, brand messaging and why people buy. Highly.Digital is where that thinking lives, in public, before it goes anywhere else.

Work with me

Start here

Two things worth your time

If you only read two things on this site, make it these.

Framework

The Playbook

A seven-step framework for building a content strategy that survives contact with a real business.

Evergreen series

Why We Buy

What actually drives purchase decisions — and what that means for how you write.

Most content strategy is written for search engines, not readers.

I do it the other way round: publish something worth reading on my own site, then let search, social and email carry it outward. This site is the proof of that approach, not just a description of it.