A personal notebook by Chris Taylor

Making digitalideas work inthe real world.

I'm Chris Taylor. I write about digital delivery, useful content and what happens when new technology meets actual organisations.

Read the notes A little about me

01The questions behind the notes

Different disciplines. Connected problems.

Understand

What are we actually trying to fix?

User needs, better briefs and defining the problem before choosing the solution.

Decide

What makes a decision easier?

Useful content, perceived risk and why people choose one thing over another.

Deliver

How do we make the thing work?

Digital projects, websites, suppliers and the less visible work behind a launch.

Adopt

What gets people to actually use it?

Practical AI, business change and the difference between installed and useful.

02Start here

Four ways into the thinking.

Technology, trust & adoption

Why safer products can still feel risky

Passkeys offer a useful lesson: improving the technology does not automatically resolve the person’s doubts. A note on adoption, trust and staying in control.

A better product isn’t always an easier choice.

Read the passkeys note

Understanding the problem

User needs vs. what users ask for

The request is a starting point. The more useful question is what someone is trying to achieve.

Read the note

People & decisions

How to make your brand top of mind

Recognition is only part of it. Will someone remember you when they need what you do?

Read the note

From intent to practice

The Content Strategy Playbook

Start with a purpose and a reader, not a calendar full of things to publish.

Explore the playbook

The person behind the notes

I’ve spent a long time on the delivery side of this.

For more than 20 years, my work has crossed digital projects, websites, content, organisational change and commercial operations.

More recently, I’ve been working on practical AI adoption: finding useful use cases, building and testing tools, and helping people use them in their day-to-day work.

Highly Digital is where I explore the questions behind that work, share what I’m learning and sometimes change my mind.

More about my background

Public sector. Digital agencies. Commercial teams.

Chris Taylor

03From the notebook

All notes